About Luxe Shield

Luxe Shield is a Canadian, family-owned and operated business. Over 30 years ago, Mel  Steinberg made a special connection with the flagship Mercedes-Benz dealership in Downtown Toronto. Upon discovering that they were in search of a quality license plate cover, Mel approached the Parts Manager, Ray Carruthers, with a one-of-a-kind product. Mercedes wanted a cover that was worthy of their brand and to enhance their fleet of luxury vehicles. Ray was so impressed with Mel’s product that Mercedes-Benz decided to use his license plate cover on all of their new and pre-owned vehicles for more than three decades.

Mel Steinberg

After Mel's untimely passing, his son Bryan created Luxe Shield; not only to honour his father’s legacy as a successful entrepreneur, but also to take his vision further and become the leading distributor of license plate covers in North America. 

Bryan Steinberg, Canadian International AutoShow 2016

Since launching at the Canadian International AutoShow in 2016, Luxe Shield’s premium covers have become one of the top-rated license plate covers on Amazon in Canada and the USA with over 400 five-star reviews. Our company prides itself on delivering customers our highest level of quality, service and support. With high regard for our customers and their vehicles, Luxe Shield will be expanding its product line to include more premium automotive supplies and accessories.

Charlie, Brand Ambassador